There is no doubt that communication tools have moved to a whole new level. It’s easy to produce your messages on a computer and project them onto a screen or series of tablets. You can add colour, sound, motion, vibrant images – and bells and whistles, if that’s what’s appropriate…
But – hang on a minute, what’s that hiding away shyly in a corner? It’s much less grand, never nearly as showy, but it’s still hanging in there. It’s like the experienced team member who lets the young guns have their say, but then makes the vital point, the one that’s key to the success of a project or campaign.
So – let’s hear it for the flipchart!
Through all this terrific technology, here’s an old-school piece of equipment that still makes a vital contribution.
Still making use of that flipchart and easel
This pairing still have a lot of things going for them:
• Compared to all the whizz-bang alternatives, they’re an extremely cheap way of presenting messages at meetings, when teaching, or simply highlighting information, such as directions to a meeting room
• It’s much simpler and quicker to prepare a few flipchart pages ready for any event. They can also be added to as you go along, amended in an instant (it’s called ripping a page out – or missing a page out) when circumstances change. Imagine trying to do that with a file already loaded into all these pretty tablets!
• You can use flipchart easels to encourage audience interaction. For example, kids still love being invited up-front to add their own message to a page (older kids in business meetings do too – they have just learned to hide it a little better)
• For idea meetings, you can hand out pages and pens to different groups for their contributions and then combine them into a flipchart presentation in just a few moments
A final cheer
Of course new presentation technology has a huge role in today’s business or educational world. However, just sometimes, the amount of time and effort put into creating a stunning “just right presentation” could be better focused in producing a message that’s just – right! In other words, the technology can hamper the delivery.
An audience admiring the method and ignoring the content is of little use to anyone. Therefore, when the circumstances are right, be really innovative – use your flipchart easel!